Articles & Guides
Articles & Tutorials from the Developer’s Desk.
Broken website: 11 Causes
Leading causes of a broken website: As with everything else we own, one of the possible problems with having a website is that it can break. Just like files on your pc or mac can become unstable or corrupted, websites can also become corrupted or completely broken....
Digital Marketing Strategy
Digital Marketing Strategy: Myth or Necessity? In our previous Blog Post we explained the concept of the Marketing Funnel which, as part of a Digital Marketing Strategy, in short relates to the journey your customer or client undertakes to engage your services or to...
Customer Engagement: The Marketing Funnel
Customer Engagement: The Customer JourneyIn our previous Blog Post we explained the concept of the Buyer Persona which in short is your Ideal Customer. By now you should have a picture in your mind of who your Ideal Customer is. The next step is to understand the...
Connect with your Customer in a Meaningful Way
Customer Engagement: Buyer Personas Updated on 12 July 2019 Steve Jobs famously said “Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.”Easier said than done, right? How do you connect with your...
DISCOVER HOW TO BOOST LEADS OR SALES
Reach your Customers online and grow your reputation with a well-planned Digital Marketing Strategy. It doesn’t matter what type of business you have or whether it’s a small, medium or large business, your customers need to feel that they and their priorities are your...
Blogging and Credibility
Every now and again when we discuss a website layout with a client, we are shocked to see the vehement opposition to having a blogging area on their websites. The reasons for not wanting a Blog are plenty. It ranges from, “I am not a blogger”, “it is not a blogging...
15 Essential “Must Have” Elements for your Website:
Maybe your website is not living up to your expectations? Maybe you need to have it redeveloped. Maybe you are about to get your Company’s first website or your own personal website. Getting a properly designed and functional website is an absolute must.But what...
Why we use WordPress to build websites:
We are often asked by clients and potential clients alike, why we use Wordpress as our platform of choice to build websites. We are also very often asked whether we do build HTML websites. In order to answer this question, we will have a look at the following...
Generic Top Level Domains: Their meaning.
Today we proceed with our discussion on domains and how to choose one. In our previous article we have touched on the available generic Top Level Domains as an alternative to the Top Level .com Domain. In this article we are going to list various generic Top Level...
An effective domain name: Things to consider:
We all know the question; which came first? The chicken or the egg? This question becomes relevant to small business owners. What comes first; the name of the company or the domain name (website name)? Not many of us have the luxury on deciding both at the same time....
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